Congratulations to Martha Fernandez – Avello on her new Social Web Presence:
Martha Moves Toronto Facebook
Martha Moves Toronto Google+
Martha Moves Toronto LinkedIn
Martha Moves Toronto Twitter
Martha Moves Toronto YouTube
“As a Toronto Real Estate sales representative my goal is to have clients for life and to make sure they are 100% satisfied with my service. My clients know I provide high quality service by understanding their wants and needs, with honesty, integrity, and making their experience as smooth a process as possible…”
Congratulations to The Classic Advantage Team on their new Social Web Presence
The Classic Advantage Team YouTube
The Classic Advantage Team Twitter
The Classic Advantage Team Facebook
The Classic Advantage Team Google+
The Classic Advantage Team LinkedIn
“We know our clients. You are looking for more from your real estate agent. You are looking for a trusted advisor who will take care of every aspect of the buying and/or selling process. In fact, you are looking for a “First Class Experience” and “Refined Expertise” where you get undivided attention from start to finish and a focus on the details that others might miss…That’s why we call our approach The Classic Advantage™. ”
You can contact The Classic Advantage by visiting their website:
Congratulations to the WB Group on their new Social Web Presence
WB Group YouTube
WB Group Twitter
WB Group LinkedIn
WB Group Google+
WB Group Facebook
“Our goal is to provide you a level of service you have never before experienced. We will counsel you as if your money were our own; and we will serve as if you were our only client. Your success is our own and after you experience our relationship, we want you to be so thrilled that you will tell your friends, family and business associates about our services…If we can work together as a team, we are confident that our joint efforts will lead to success and we will ultimately be your Real Estate Consultants … For Life.”
You can contact the WB Group by visiting their website:
The Real Estate Institute of Canada asked me to speak at their REIC Annual Conference and AGM on Friday and it was a privilege to speak about Online Marketing Strategies. The room was filled with representatives from across Canada that are committed to advancing professionalism in the real estate industry. They asked me if I wanted to share an article about developing a social web presence today and here is what I shared:
Are we targeting consumers or participants in the 21st century? Have you ever asked yourself how ideas spread? So what has really changed?
The internet started as an information portal for many of us. The first major switch occurred when the general public began creating content as we recognized the knowledge of the individual could be shared effectively through sites like wikipedia. This was the onset of participation rather than consumerism.
We have to admit that content has a social life. Acknowledging, respectfully that people will add to the conversation and interact with written words, images, and videos online, changes the entire relationship we have with our clients and prospects. Their role is one of participant. Humans love to interact with others in meaningful ways and have a selfserve mindset. They expect to discover the answers to anything online. These two elements create the perfect storm for creating the answers to the questions participants will ask. With this in mind, discoverability take on a much bigger definition. Most buying decisions begin with the use of search engines.
When we are planning our marketing campaigns we have to ask ourselves “What action do we want people to take?”, leading to ”How do we measure those actions?” and “who has the data?” When we approach our social web presence with these questions in mind we are more likely to encourage participation, connecting to content, community building and create an educational experience for our clients and prospects.
The practices of Search Engine Optimization and social media marketing are becoming more cohesive. Web presence optimization is a more holistic approach to internet marketing that encompasses many facets of digital marketing – with social media, content marketing, and SEO being the most pivotal. A social community is the glue that holds your web presence together.
A community has greater potential to develop lasting loyalty and respect, as well as share your content with other friends and social connections. In essence, social media can aid your content marketing efforts, and thus your SEO strategy. Great content can inspire and motivate your audience, all while instilling loyalty, trust, and confidence in your brand. This can be highly beneficial in a competitive market space, and can drastically shape your overall web presence.
With more than a billion people around the world are participating in some form of internet social media. Realtors are in an excellent position to bring powerful social media tools such as Blogging, Facebook, LinkedIn, Twitter, Google+ and YouTube into the business of buying and selling property. These tools are transforming the way business is done. Business principles do not change but practices do.
If you are looking for a speaker or additional training on any social networks, website development, mobile strategies or search engine optimization contact Kathy Hogeveen today. We are committed to staying current with marketing technology, allowing you to focus on your business strengths and relationship building.
Social media has brought about the visual age of business, where influential images will get your business the most bang for your buck with advertising. Social media is great, since it is mostly free advertising, but the catch is finding the right platform for your type of business so you’re not wasting your precious time.
The important thing to consider when deciding which media platform is right for your business is to take into account what audience you are trying to reach and how each platform can get your business information across to the right people: people who are interested in what you have to offer. So one question you might ask is whether to use Pinterest or Instagram?
Pinterest’s demographic is noted to be mostly white upper class women making bucket lists for home decor and craft ideas.However, even if these women are not you’re main target demographic it is important to consider that Pinterest is the new kid on the block and has grown in popularity quicker than any other social media site to date. Even if your business is not primarily visually driven, with Pinterest you can pin images that engage viewers, but also provide them the opportunity to click over directly to your blog or website to learn more about your business’s product or service.
Nielsen Report on Pinterest
Instagram boasts 100 million monthly active users, 40 million photos per day and 8500 likes per second, and has a little better balance between male and female users than Pinterest does. If your business engages customers with services that are primarily visual i.e. photography, outdoor, travel, design, sport etc., Instagram is the perfect platform to display engaging images to peak viewer’s interest. But also be aware that statistics show that Instagram reaches a younger audience than Pinterest. While Instagram doesn’t provide the opportunity for viewers to click right into your company’s website or blog from the photos, it can display your business information and appropriate hash-tags below each photo to give viewers follow up opportunity and funnel your photos into genres that give Instagram followers the best idea of what you and your business are all about.
Like any other social media platform, if you are considering joining one for your business, consider why you need it, and if you can provide interesting enough content to your chosen demographic to ensure success on that platform. Don’t just join because everyone else is doing it! Your customers will notice your careful consideration on your media choices and it will pay off in the long run.
Logging into my Gmail recently, I was confronted with yet another pop-up from Google telling me about a change they made with Google Chat, asking me if I wanted to “See how it works.” Of course I chose the “Ok, I got it” option, which I later regretted after I saw what Google had decided to change this time…
Google cancelled the practical Google Chat option and traded it up for a Hangout only option, which, for those of us who use Gmail for work, is a bit silly. I understand the desire to seem more social, but there are many people I email that I don’t necessarily want to “hangout” with, which is why the quick and easy chat was so realistic.
Small changes like this one are happening all over social media. Do you enjoy the changes and social trends as they come, or does it make you want to pull out your hair? It makes me question what role the users of these platforms really have, and if the creators really make the changes to help us or are we just their guinea pigs? What do you think?
Using video for social media marketing is the most effective way to advertise online for your business Especially understanding how to optimize your YouTube videos on youtube is crucial as the Google owned platform is the number one search engine beside Google itself. With updates that YouTube has recently made, here are some things to do to your existing videos or newly uploaded videos to ensure they are being watched and rated and passed along online.
Getting views is always a concern. It is important to know that YouTube considers a video “viewed” after eight seconds of runtime, so make sure your video has enough “pull” to get you past that hump. Embedding your video on your company blog or on product pages can boost video views and encourage discovery. You can also post your videos to your Facebook channel and encourage others to share your video on social media platforms within the video itself and in the description. You can also seed your videos on bookmarking and listing sites and distribute links to your videos in press releases and embed them in social media releases. Chunking your videos into smaller parts and linking them all together using playlists is also a creative option.
Getting ratings from your viewers is important also, so be sure to rank your own video and encourage others to rank your video by asking for it within your video, description, posts etc. You can do that in one shot by going back to Info and Settings tab and sharing your URL on the various social media networks; You can embed your videos on your website as well.
The Annotation tab under the Info and Settings section of the video edit options allows you to add more personality, effects and speech bubbles to your videos.Watch your video and decide where it would be advantageous to place an Annotation, hit pause, click “Add annotation” and decide which type you’d prefer. We encourage to add an annotation at the end of every video with your Contact information i.e: email, phone number, website.
As you go through to edit and optimize your videos be sure to add your contact information at the end of all your videos that includes a link directly to your Google+ profile. If that link is setup properly it has authorship setup which links your Google+ profile to any content you create online. This is crucial as it will help you appear in searches because your content will be organized under your name and business, making it easier for clients to find and contact you. Here is a link with information about Google Authorship and a link to sign up!
Facebook is such a handy tool for business marketing; especially if you’re already doing everything else right through your other marketing channels. But sometimes business owners spend tons of time on Facebook to no avail. Here are some reasons why your Facebook may not be working for you…
If you are making Facebook your only plan of attack for marketing, you are barking up the wrong tree! You should continue or begin to use Facebook only as a springboard for your other marketing avenues, to compliment your marketing plan, not drive it! Remember Facebook isn’t everything!?
It goes without saying that your posting should be consistent and interesting, and that posting photos and videos will get more views that just plain statues updates….More importantly, be sure to tailor all your posts so that they generate a response naturally; they should ask thought provoking questions or suggest challenges and intriguing ideas for your fans and followers. Put some thought into your posts, directing them toward specific audiences, and you will get thoughtful responses in return.
Posting during the evenings and the weekends could also help to get your posts in front of more people’s eyes, as those are the high traffic times when Facebook is used.
Posting is great, especially posting the right things at the right times. However, relationships are not one sided not een Facebook relationships. So be sure to have conversations with your fans and friends to encourage traffic on your page.
Fans of your business page were generous enough to pay you the time of day, so throw them a bone! Give consumers what they want, like exclusive Facebook coupons or promotions. This move will keep them checking back and intersting with you and your page for sure.
Think on these things and put some into action today if you are feeling like a Facebook wallflower these days. Get out there and get social for the sake of your business on and off Facebook!
How many of emails do you receive on a regular basis about SEO service? We not only receive them, many of our clients do and forward them to us for input. This week was the tipping point for me….here is why this type of SEO emails cannot be taken seriously.
1) They are using some sort of email merge program and didn’t even feed in the website (‘<>’ empty field) they supposedly looked at.
2) If they were a reputable company they would have a proper email signature with contact information.
3) They would list a website where you could check out client testimonials as results speak for themselves.
Hi, my name is XXXXXXXX and I am an Online Strategist.
The reason for my email is I have come across your site <> and decided to run an analysis on your competition and your current search rankings. I also tried to look for your business on various social media sites and really couldn’t find much else about you.
Over the last 12 months GOOGLE has placed so much importance on Content Creation & Social Media Performance that if your business isn’t creating valuable content or even visible across social media platforms you have basically no chance of being seen on any search engine for keywords your customers are using to find businesses like you.
With a solid plan and strategy I honestly believe I can help get your website ranking higher on GOOGLE and getting customers to interact with your business on Social Media to really build your brand. Can I call you and run some ideas I have to help your business grow?
Please treat these emails as spam and ensure that you mark them that way. I find it very difficult to believe that anyone would respond to an unsolicited email without proper contact information. Does your email signature reflect your business well?
What about your Google Authorship? Now this is an important and effective exercise to attach yourself to the content you create online and a step that a verified SEO service organization would setup for you.
Many people who sign up for Twitter for business use put in a lot of work to get more followers by tweeting, re-tweeting and engaging potential followers/customers frequently. But often all that work gets done and people are still not flocking to your twitter feed like you thought the would even if you did everything right. How frustrating!
There are things you can do to kick up your twitter experience and therefore your business via Twitter:
1) Remember that first impressions matter so make sure your profile photo and description are welcoming and interesting to your followers and those you hope to attract. No mug shots or obscene hand gestures please!?
2) Be positive and thought-provoking, and short and sweet with your tweets so that what you say applies to a wider audience and can be re-tweeted by providing room for people to comment on the re-tweet. Also re-tweet your followers tweets to show them that you are listening to them also. People like shout-outs!
3) Track the demographic of your Twitter followers to see who they are and how to better advertise to a specific group, or try to expand to different demographics by using apps that records your follower’s information. A few of these new kinds of apps for social media tracking are called SalesForce Marketing Cloud, SoDash, KnowYourFollowers, BirdSong, and Ad.ly.
4) Rule of thumb is to follow back all the legitimate people back out of those who choose to follow you. Watch out for spammers etc. Then once you’ve got a load of people who you follow, you’ll need to organize your timeline/feed so that you can see what’s going on with your nest of peeps! There are a few apps to help you manage that task as well…TweetDeck is for desktop or use TweetBot on your mobile device to organize multiple timelines. Also, TweetDeck has a filter feature that finds tweets that contain certain keywords, hash-tags and phrases.
5) Be careful how you use hash-tags They are great for narrow down your audience for sure. However, if you use one that is extremely high traffic, you won’t stand out in the millions of other people are tweeting with that same hash-tag at the same time. Check out hash-tag traffic on twubs.com before using high-traffic hash-tags to make better use of your tweets.
6) The kind of material you post/tweet about matters, of course. In general, in a western demographic of most young users like those in Twitter the click rate on stories about celebrity gossip, news, and politics is much higher that educational information like science updates. However, people tend to re-tweet science info. and other this things make them seem smart, even if they’d rather read about Kim Kardashian and Princess Kate! So be aware of what kind of posts get more clicks than re-tweets and vice versa!
Hope these tips are helpful. If you need a refresher or coaching on twitter feel free to contact us at @TouchMrktg. Tweet on!