Many people who sign up for Twitter for business use put in a lot of work to get more followers by tweeting, re-tweeting and engaging potential followers/customers frequently. But often all that work gets done and people are still not flocking to your twitter feed like you thought the would even if you did everything right. How frustrating!

There are things you can do to kick up your twitter experience and therefore your business via Twitter:

1) Remember that first impressions matter so make sure your profile photo and description are welcoming and interesting to your followers and those you hope to attract. No mug shots or obscene hand gestures please!?

2) Be positive and thought-provoking, and short and sweet with your tweets so that what you say applies to a wider audience and can be re-tweeted by providing room for people to comment on the re-tweet. Also re-tweet your followers tweets to show them that you are listening to them also. People like shout-outs!

3) Track the demographic of your Twitter followers to see who they are and how to better advertise to a specific group, or try to expand to different demographics by using apps that records your follower’s information. A few of these new kinds of apps for social media tracking are called SalesForce Marketing Cloud, SoDash, KnowYourFollowers, BirdSong, and Ad.ly.

4) Rule of thumb is to follow back all the legitimate people back out of those who choose to follow you. Watch out for spammers etc. Then once you’ve got a load of people who you follow, you’ll need to organize your timeline/feed so that you can see what’s going on with your nest of peeps! There are a few apps to help you manage that task as well…TweetDeck is for desktop or use TweetBot on your mobile device to organize multiple timelines. Also, TweetDeck has a filter feature that finds tweets that contain certain keywords, hash-tags and phrases.

5) Be careful how you use hash-tags  They are great for narrow down your audience for sure. However, if you use one that is extremely high traffic, you won’t stand out in the millions of other people are tweeting with that same hash-tag at the same time. Check out hash-tag traffic on twubs.com before using high-traffic hash-tags to make better use of your tweets.

6) The kind of material you post/tweet about matters, of course. In general, in a western demographic of most young users like those in Twitter the click rate on stories about celebrity gossip, news, and politics is much higher that educational information like science updates. However, people tend to re-tweet science info. and other this things make them seem smart, even if they’d rather read about Kim Kardashian and Princess Kate! So be aware of what kind of posts get more clicks than re-tweets and vice versa!

Hope these tips are helpful.  If you need a refresher or coaching on twitter feel free to contact us at @TouchMrktg.   Tweet on!