With Twitter Analytics, users will be able to see a plethora of data about their account; for example, information about which tweets are most successful, which tweets caused people to unfollow, and who the most influential users are that reply and retweet their messages.
In the images below, you can see how some of this data is charted. A bar graph over 6-hour increments shows you mentions, follows and unfollows, for example, and you can filter tweets by categories that are defined as “best,” “good,” and “all.”
In what will no doubt come as a blow to the third-party vendors that are already providing similar tools, we’re hearing that the product will be free and that Twitter has no immediate plans to charge.
Twitter, like many of the other social networks, continues to evolve, and expand their product offerings. We don’t think this will replace tools like Hootsuite or Tweetdeck, but it will make it easier for those using twitter.com to track their statistics and measure their analytics. What are your thoughts? Do you use twitter.com or a syndication tool like Hootsuite?