“ScanLife has just released it’s latest Mobile Barcode Trend Report which looks at data and analysis from barcode scanning (e.g. UPC & QR Codes) aggregated across 30 countries around the world. This is our third quarterly report which includes some additional insights around top products being scanned, some of the US cities that are scanning, and the most popular 2D barcode campaigns by industry and code action.” Read the full article to find out the other key takeaways.

Do you have a QR Code strategy?

This article by CMI is explains how the content publishing arm of online marketing through blogging can extend your social web presence. Adding and sharing valuable content makes you a local resource for your network. It’s simple really, find something worth talking about, add your passion and your sphere of influence will appreciate it. If it excellent in nature they will pass it on.

It’s not about how often but how remarkable your blog posts are that matters. Have your found your passion to write about?

This is an excellent article that is asking the right questions. Do you have a technology plan? Social media may have been the ‘buzz’ over the past 2 years but it is representative of a larger change in how we relate with our customers and employees via the Internet.

Having been in the computer industry for more than 25 years, I remember well when I introduced technology to accounting departments that have one person for Accounts Payable, one for Accounts Receivable, one for Payroll, one for General Journal, etc. I was not welcomed in that department as those employees feared for their jobs. What has changed? Technology should be taking care of the mundane and freeing our minds and time to be innovative and building relationships.

I am a purist and believe that technology should make life simpler not more complex. How do you incorporate all that technology affects throughout your organization?

The popularity of these social media monitoring tools is primarily based on personal use at his point. As the tools evolve this year the true leaders will emerge. Currently I prefer HootSuite Pro.

Google rolled out their new Analytics release to all users yesterday. It faster and streamlined.

According to Google here are five things to try in Google Analytics v5:

* Create an additional dashboard to focus on your important metrics
* Set up an Event Goal to track interactions like downloads and video engagement
* Graph and compare any two rows over time with Plot Rows
* Check out your favorite report (Did it move? Our Report Finder can help)
* Flip between your different profiles and sites while staying focused on the same report

In the main navigation you have Account Home, where you can find all the accounts that you have access to.  You can have up to 20 dashboards each containing 12 widgets. 

This release is very significant and I believe it is an improvement for users.