PDF What? You haven’t finished your real estate sales and marketing plan for 2012? Time to get going on that.
Here is a short list of suggestions for starting:
1. Review. Take a look at your plan for 2011. How did things work out? Why?
2. Put it in writing. Summarize your expectations for the coming year: The economy and micro-economy of your community. Your health, family situation, and financial needs. Include the various opportunities and risks that your real estate career faces in the coming year. What is the competitive picture like?
3. Set targets. What are your specific targets for 2012 (e.g. $$$ gross commissions for the year, $$ gross commissions per month, $$ business and personal expenses per month, taking into account the annual sales cycle, # of sales per month, # of leads per month, # of advertising markers and hits per month.
4. Contingency plan. What are you going to do if things aren’t going well in three months? Six months? What if there is a local disaster? What if you encounter a health or family problem?
5. Communication. It is important to have multiple sources of prospects and referral sources, redundant channels of communication, and a clear idea of how and what you are going to share with people.
6. Collaborate. Be sure to discuss and debate your plan with others among your family, friends, and business circle. Don’t be afraid of pessimists, worry warts, and cynics, but don’t let them hold you back from making bold and creative plans.
7. Success. No set of projections is bullet-proof, but whatever you do, plan for success.
(For a fun kindergarten book about making big plans):
If we can help with your business planning for 2012, let us know: info@thetouchmarketing.com.
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