Facebook Timeline: Hey, real estate agent are you monitoring your online reputation?

Here at Touch Marketing, we are recommending that our real estate clients do a thorough review of their online reputation over the holiday season.  Google yourself. Take a look at your social media pages. Dig a little deeper into your old online content and conversations.

But… if you don’t want to… your Facebook friends will do it for you. Because Facebook is dramatically changing up its profile set up. They are calling it Facebook Timeline.

Facebook Timeline for Kathy Hogeveen

From birth to .... the 'scrapbook' of your life according to Facebook

With Facebook Timeline, what you get is a virtual scrapbook which chronicles your online life. The Timeline tells your life story through sharing the images, video, and text that you have posted on Facebook over time.

Facebook will pull together all kinds of elements about you and your life and present these elements in a clear and beautiful way. Looking at the Timelines will be endlessly fascinating for millions of people, this holiday season.

It could be interesting and surprising for a lot of us. Do you remember that certain boy/girl friend in high school that you no longer want to talk about? You know, the one who has tragically slid into a tragic life of sin and crime? You know, the one you left behind to establish yourself as an award-winning real estate agent with a sterling reputation for integrity, professionalism, and community service?

Through Facebook’s amazing ability to make online connections and references, that person may suddenly loom large in your Facebook Timeline.

Your challenge? To monitor and manage your online reputation, to properly set up your Facebook privacy settings, and to carefully edit your history of Facebook posts for items that no longer match the persona you want to present to the world. For help, drop us a line at: info@thetouchmarketing.com.

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