Veteran real estate people know that home owners and potential home buyers will use holiday events to plug into their brains for low-key, no-pressure, no-commitment real estate information.

Being consummate professionals, they are prepared for these ‘spontaneous’ conversations. They carry in their minds, current and accurate real estate information and news. They have thought about how to respond to the big real estate stories that are now in the news and questions like ‘what do you expect the spring market to be like’? For specific questions they cannot answer, they are ready to say ‘I don’t know but I will get back to you’ and to take information for follow up. You know that they will, in fact, follow up on the promises they make.

They dress like the successful and confident persons that they are. They always carry business cards and a smartphone and present themselves as trustworthy and responsible friends.

In 2011, many savvy real estate people have easy-to-remember Social Media (Facebook, Twitter, Google+) names and addresses and can offer these verbally and printed on their cards. This simple step allows people to continue their casual, no-pressure conversations with you online,  Perhaps immediately via smartphone.

A final tip:  Many real estate agents will choose to stay constantly available, possibly by Smartphone, while travelling and taking time away.  Others will be away on tropical cruises, relaxing on secluded islands in the South Pacific, or snorkeling off of Australia’s Great Barrier Reef.

Whatever your plans, Social Media is an excellent way of staying in touch – for free…. And be sure to keep in touch with us here at Touch Marketing: info@thetouchmarketing.com.

Have a merry Christmas from all of us at The Touch Marketing!