Don’t be surprised that the luxury home buyer and seller will quickly and easily turn on the computer to cruise the Internet looking at houses, neighbourhoods, and real estate agents.

As they cruise along through websites and social media pages, they will accumulate impressions of their marketplace, community, and the real estate salespeople who serve their part of the market.

 

Pay attention to what the competition is doing online!

The biggest mistake that we see real estate people and their web designers make, is only looking at their own stuff or stuff that they personally like. What we suggest is that you look at the other sites and pages that people will come across in your area and the high end of the real estate market.

Do an honest assessment of your web presence or get a professional assessment done for you. How do you stack up against the luxury home market competition?

Exclusivity

Real estate people, by the thousands, have fallen into the habit of following the crowd in putting up standard-issue websites and social pages that all look the same. Then they attend popular guru seminars to find out why they get no activity. And then they are persuaded to buy the latest mass-market tools that thousands of other agents will buy.

If you have worked hard to secure some of the best listings in your community and  high net-worth home buyers and investors, you don’t put them into the mass-market ‘cheap suite’.  You want to provide solutions that reflect the client’s commitment to quality and exclusivity.

Emotion

We suggest that you pay close attention to the personal and emotional experiences that people have when they visit you online.  Use a simple, elegant design. Include up-to-date and easy-to-use functionality.  Pay careful attention to privacy and security.  Offer appropriate links and testimonials. Establish an upscale personal image.  Maintain a focus on appropriate listings and high-quality relationships.

To talk about online marketing for the luxury home market, get in touch with us at: info@thetouchmarketing.com.