PDF Successful real estate agents are colourful and interesting business people.
You come from diverse cultures and ways of life. You belong to a good brokerage. You have eye-catching business cards and signs. You have experience, expertise, and personal charisma. You are out there meeting people. You are a referral magnet.
When I am looking for someone to sell or buy property, I remember your name and look you up online.
Oh oh. You are hard to find. And when I do find you, you have the same boring, generic websites and social media pages that hundreds of other agents do. You blend into the crowd. You don’t really want to blend into the crowd and bore people, do you?
Don’t be shy. Make a splash. Have a bunch of different websites. Not busy, ugly sites and social media pages that someone told you was good for SEO (search engine optimization), but really cool designs that draw people in and encourage people to interact with you.
Experiment, change things up. Freshen up your web presence regularly and economically. Find out what draws people in.
The challenge is to present yourself and your business in a way that reflects both your personality and professionalism.
Websites and social media pages that look too slick and corporate with a lot of generic, automatically-generated content will blend into the wood work, in spite of how much you spent on them.
If your web presence is too creative and casual, you risk looking unprofessional and trivial.
To accomplish your goal of influencing people to have online conversations with you, you will want to work with social media and web designers who are confident in their craft and your real estate industry and market.
If you need help in livening up your presence on the Internet, let us know: info@thetouchmarketing.com
Recent Comments